Denver, CO – GeoWeek – Elaine Ball, founder and owner of the Geospatial Marketing Academy (GMA), today announces the official launch of GMA 2.0 at GeoWeek, in collaboration with the National Society of Professional Surveyors (NSPS).
Founded and independently owned by Elaine Ball, GMA was created specifically to address the commercial and marketing challenges faced by surveying and geospatial firms. GMA 2.0 represents the next evolution of the Academy – delivering a clearer structure, sharper execution focus and measurable growth outcomes for firms across the profession.
“Surveyors and geospatial professionals are exceptional at technical delivery,” said Elaine Ball. “GMA 2.0 is designed to ensure they are equally strong in communicating their value, building visibility and creating consistent commercial momentum.”
While launching in partnership with NSPS, GMA remains independently owned and led by Elaine Ball, whose work over the past decade has focused exclusively on marketing strategy within the geospatial and surveying sector.
What’s New in GMA 2.0
– GMA 2.0 has been redesigned to increase speed of implementation and clarity of action. Enhancements include:
– Streamlined, focused lessons for faster execution
– A 90-day action framework to drive measurable progress
– Updated marketing strategy models aligned to modern buyer behaviour
– Practical integration of AI tools to improve efficiency without losing authenticity
– Clear systems for visibility, positioning and lead development
The programme continues to centre on one core principle: deeply understand your buyers, build consistent visibility and implement systems that generate opportunity while firms focus on delivering technical excellence.
Industry Impact
Surveying professionals who have completed the Geospatial Marketing Academy report measurable commercial improvements.
“The return on investment has been significant. I could have hired a marketing company for two or three times the cost and still not received the tools, business consulting and support GMA provides, particularly because Elaine understands surveying.”
Christopher Juliano, Connecticut, USA
A Profession Ready for Strategic Growth
Surveying and geospatial firms operate at the centre of infrastructure, land development and asset management. Yet many businesses struggle to articulate their value effectively in a competitive and evolving marketplace.
The launch of GMA 2.0 at GeoWeek signals a shift toward structured, strategic marketing within the profession – supported through collaboration with NSPS and driven by a focused, industry-specific framework.
For more information about GMA 2.0 and the GeoWeek launch, visit https://www.geospatialmarketingacademy.com
Media Contact:
Elaine Ball
Founder & Owner, Geospatial Marketing Academy
[email protected]
+447825517850
https://www.geospatialmarketingacademy.com/
https://nsps.us.com/page/GMA
About Geospatial Marketing Academy
The Geospatial Marketing Academy (GMA) is an independently owned programme founded by Elaine Ball. Built exclusively for surveyors and geospatial businesses, it provides structured marketing systems designed to create visibility, generate leads and support sustainable growth.
About NSPS
The National Society of Professional Surveyors (NSPS) is the national voice of the surveying profession in the United States, dedicated to advancing the profession through advocacy, education and professional standards.
Elaine Ball Ltd
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