Michael Sitar serves as the Managing Director for RIEGL Canada and concurrently holds the role of Airborne Division Manager for RIEGL USA. With more than 25 years of operational and product management experience, he has played a central role in the advancement of innovative lidar sensor technologies and integrated solutions. Throughout his career, he has remained deeply engaged in guiding new product development initiatives and supporting successful market introductions across the geospatial industry.
In his current leadership capacity, Michael is focused on expanding RIEGL’s sales and customer support capabilities across Canada and North America. He is also responsible for driving the implementation of strategic growth plans within both established and emerging lidar market verticals, ensuring that RIEGL continues to meet evolving industry needs while positioning the organization for long-term success.