Brian Strydom, LEED GA, is an Associate at FXCollaborative, a New York City-based architecture, interiors, and planning design firm. As the firm’s Digital Practice Manager, Brian is dedicated to developing and leading strategies around technology for FXCollaborative. Brian leads the firm’s overall approach to Building Information Modeling (BIM) as a practice, and is an officewide resource who works with staff, project managers, and leadership to elevate processes, resources, and development. In addition, he leads the firm’s data integration initiatives that strive to unify all of the firm’s functions and empower the staff with efficient reporting and analysis. Holding a Bachelor of Architecture from the New York Institute of Technology, Brian balances between the creative and technological, and believes that BIM has fundamentally impacted the architecture industry and that data-driven technology needs to be embraced for the industry to evolve.