Finding Your Signal in a Noisy Market

The professional surveyor has never been known for standing out in the spotlight. As a somewhat subdued profession, we have shied away from attention and notoriety to quietly go about our business. In today’s world, however, being bolder and more outspoken has become the key to being noticed by the environment around us. A solid public relations program is the key to promoting the profession and social media has become a major part of this “megaphone of information” method of communication utilized by nearly everyone. So how does the professional surveyor join the masses and embrace this extroverted method of communication?