John Suh is vice president and founding director of New Horizons Studio, which is focused on the development of Ultimate Mobility Vehicles (UMVs), including the concept vehicle Hyundai Elevate. New Horizons Studio is expected to push the extreme limits of vehicle development, building vehicles to traverse off-road terrains with unprecedented mobility, through a combination of robotics and wheeled locomotion technology.
John has held several leadership roles at Hyundai Motor Group since 2011. He served as founding director of Hyundai Ventures, and then led Hyundai CRADLE (Center for Robotic-Augmented Design in Living Experiences) as its founding director based in Silicon Valley. He brings over 35 years of expertise in the automotive and emerging technology sectors, including roles at Stanford University, Palo Alto Research Center (PARC; formerly, Xerox PARC), and General Motors Company.
John has a BS degree in electrical engineering from Kettering University and an MS and PhD degrees in mechanical engineering from Stanford University. John has numerous technical publications and has 11 patents and patents pending in the fields of robotics, artificial nose technology, and location based services.